Monday, February 2, 2015

American Envy: Doraemon x House Foods Tofu

I know what you're thinking: "American Envy? I thought this column was about promotions and merchandise exclusive to Japan!" Well, in a very strange turn of events, North America is receiving a special House Foods tofu campaign in honor of everyone's favorite Japanese blue robot cat, Doraemon! 2015 marks Doraemon's 45th anniversary, and House Foods is not only celebrating by plastering Doraemon all over their advertising, but with a sweepstakes, as well. 


I'm honestly amazed that Doraemon is finally hitting North America after enjoying so much popularity internationally. It's currently airing on Disney XD, and as part of the House Foods campaign, his adorable face will be plastered all over everything from buses to billboards. If you live in North America, send in your Doraemon sightings! I would love to see them. 


Of course, this is the Doraemon House Foods packaging itself. All of the designs are super cute, and as a fan of tofu, I would definitely buy at least one! I think I like how the red background of the medium tofu contrasts with Doraemon's blue the best.

If you're a Doraemon fan living in the U.S, be sure to enter the sweepstakes for a chance to win a Doraemon t-shirt or Amazon Kindle! And, if you're in New York City for Japan Week from Feb 18th - 20th, be sure to stop by House Foods' Doraemon booth at Grand Central Terminal for some tofu samples and chances to win some fun Doraemon-themed prizes. 
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5 comments:

  1. SamiFebruary 3, 2015 at 8:37 AM

    The packaging is really cute, I hope this can encourage more people to try tofu
    It's super weird to think Doraemon is only just airing in the west, even the latest series from Japan was in 2005 I think?


    SAMI★SPOON

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  2. apricotsushiFebruary 4, 2015 at 4:10 PM

    It is so weird! I can't believe it's finally coming over now, I figured it never would since it's kind of late in the game haha

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  3. thegaygamer.comFebruary 4, 2015 at 4:26 PM

    Cute! Sadly, I've never seen this brand of tofu in our next of the woods. Maybe I'll have to check out the huge Japanese grocery store that's not too far from my new job soon...

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  4. apricotsushiFebruary 4, 2015 at 4:27 PM

    Oh, you haven't? I would have assumed it was a popular brand! Well do take a photo if you ever spot some in the wild ;)

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  5. thegaygamer.comFebruary 6, 2015 at 1:45 AM

    It may be, Anne, but I only go to a limited number of grocery stores to do my shopping, and I've never seen this brand there. I'll keep my eye out for it, though, and try to nab a photo of it if I see it!

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