If you ever wanted your razor stand to feature one of the absurdly popular female leads from the anime, now's your chance, I suppose. More interesting than the stand, in my opinion, are the cell phone keychains they'll be giving away with purchases:
Why does Eva 01 need a razor? The world will never know...
Finally, this promotional illustration does a brilliant job of summing up just how weird this campaign is:
|Who knew Gendo found shaving so delightful?|
I'm not sure if someone in Schick went off the deep end or had a stroke of genius... I'm actually leaning towards the latter, 'cause I'm seriously starting to think I wouldn't mind one of those keychains! If you're finding yourself oddly intrigued by the campaign, you can view the official website here. Of course, as always, this is a Japan-only promotion.